Campaign updates!

Our team has hit the ground running with ideas and initiatives for a campaign to help Meals & Wheels Waco improve its PR efforts. After meeting with Libby Bellinger, Associate Director at Meals & Wheels, we shifted our focus to Baylor students as the target audience.

As noted in my previous post, few students realize the opportunity and impact they can have serving this organization. Elderly in Waco have a great need for support, and with drastic cuts in government funding approaching in March, there is no time like the present to help this organization!

I'll be contributing to the group by writing a feature story about Meals & Wheels volunteers. Taking advantage of April being National Volunteer month, our group decided to promote Meals & Wheels' volunteer appreciation event on April 23rd. To raise awareness about the event, I'll be writing the feature story about student volunteers and sending pitch letters to local publications.

With the platform of national volunteer month, I believe the event can get coverage in both print and social media outlets. I've contacted several Meals & Wheels student volunteers for interviews before writing the feature story, which I've set a goal to complete by February 28th. I'm looking forward to interviewing volunteers and crafting a unique feature story to contribute to this campaign!

Here's a great video by NobleHour celebrating National Volunteer Month and offering tips for first-time volunteers!